20+ Ways to Upgrade Your Boring Content
Are you plagued with long, boring training content? Or maybe you’re creating short-form content for the first time. Either way, you’re probably in need of some ideas to reinvigorate your educational content.
Today I’ll be sharing a list of short-form ideas that you can start using for your content right now!
The list is divided into "Training” and “Business”, depending on what resonates most with you.
For Training:
Show a 'Day in the Life' at the company
Define & demonstrate 3-5 key behaviors to success
Define common terms & internal acronyms
Answer Frequently Asked Questions
Correct common on-the-job mistakes
Tutorials for tools & apps
Behind the scenes of one department’s work
Lunch & Learn live videos
Move a training over to Instagram Live
Create a challenge
Use quizzes & polls
Try user-generated content
Tell your audience what to expect next
Be open about common objections
Explain what the competition is doing
Create a Series (“How to...”)
Share a list for your audience to save or screenshot
Give a checklist
Demonstrate relatable scenarios
Talk about the company culture
Give a call to action
For Business:
Demonstrate how to use your product or service
Give little known hacks
Walk through step-by-step instructions
Show the ‘after’ part of before & after
Promote your people, your clients, your customers
Tell success stories
Poke fun at urban legends or industry myths
Tell the company/brand story
Showcase a customer story or a client win
Unveil what happens after the sale
Why is your bestseller number 1?
Go over your selling points: features, advantages, and benefits
Show brand throwbacks and how far it's come
Promote other socials or company channels
Give a comparison to other companies and products
Show case studies or testimonials
Give a sneak peek behind the scenes
Talk about common misconceptions
Answer Frequently Asked Questions
Talk about company news, trends, or announcements
Call to action
Start thinking about how you can incorporate these into your content and/or learning strategy today!
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